Business Model

8 streams.
Compounding growth.

choose. monetises every side of the education marketplace — students, institutions, hostels, employers, sponsors, and government — creating diversified, recurring, and transaction-based revenue that compounds as the network scales.

KES 4.2M
Monthly revenue (MTD)
KES 22.8M
Annual recurring revenue
34%
Year-on-year growth
8
Distinct revenue streams
Revenue by Stream

Where the money
comes from.

College Pro
KES 1.4M
KES 1.4M
Hostel Commission
KES 1.1M
KES 1.1M
Choose Plus
880K
KES 880K
Boosts & Visibility
640K
KES 640K
Career Services
400K
KES 400K
HELB Referrals
290K
KES 290K
Hostel Subscriptions
290K
KES 290K
Sponsor & Employer
190K
KES 190K
Revenue Streams

Every stakeholder.
Every transaction.

Subscription · Student

Choose Plus

KES 299/mo or KES 2,499/yr. Premium student tier with unlimited AI matching, document generation, unlimited applications, and 2x rewards multiplier.

KES 880K
/ month · 8,940 subscribers
Subscription · Institution

College Pro

Three tiers: Starter (KES 4,999), Growth (KES 12,999), Enterprise (KES 29,999) per month. Includes analytics, programme management, pipeline tools, and included boosts.

KES 1.4M
/ month · 1,248 institutions
Commission · Hostel

Hostel Commission

8% commission on every M-Pesa deposit processed through the platform. 6,840 bookings/month across 342 certified hostels. Automated invoice generation per transaction.

KES 1.1M
/ month · 8% per booking
Transaction · All Partners

Boosts & Visibility

One-time paid boosts for institutions (KES 1,999–24,999) and hostels (KES 999–9,999) to appear at the top of student search and match result pages.

KES 640K
/ month · 63 active boosts
Transaction · Student & Employer

Career Services

Pay-per-document (KES 299 each) for AI-generated CV, cover letter, and personal statement. Employers pay a placement fee per successful hire.

KES 400K
/ month
Referral · Government

HELB Referral Fees

KES 150–300 referral fee per HELB loan application submitted through choose. Automated via API — no manual tracking.

KES 290K
/ month · 1,840 referrals
Subscription · Hostel

Hostel Subscriptions

Hostel operators pay KES 1,999–9,999/mo for a featured listing, verified badge, and advanced booking analytics beyond the free tier.

KES 290K
/ month · 218 paying hostels
Subscription · B2B

Sponsor & Employer

Sponsors and employers pay KES 5,000–20,000/mo to manage bursaries, post job listings, and access a talent pipeline matched to their sector and requirements.

KES 190K
/ month · 650 partners
Automated Invoicing

KRA-compliant invoices,
generated automatically.

Every transaction triggers an automated VAT-inclusive invoice formatted INV-{TYPE}-{YEAR}-{SEQ}. 10 invoice types. Zero manual work.

INV-PLUS
Choose Plus subscriptions
INV-COL
College Pro plans
INV-HOS
Hostel subscriptions
INV-COM
Hostel commissions
INV-BOOST
Institution boosts
INV-HBOOST
Hostel boosts
INV-SREF
HELB referral fees
INV-SPIN
Sponsor & employer