Series A · 2026

The infrastructure layer
for African education.

choose. is building the operating system for tertiary education in Kenya — and scaling to 54 countries. We match students to institutions, funding, and careers through a proprietary AI engine. Join us at Series A.

KES 22.8M
Annual recurring revenue
480K+
Registered users
34%
Year-on-year growth
47
Counties — all of Kenya
The Opportunity

A $2.4B market with
no dominant player.

The Problem

62% of Kenyan students enrol in mismatched programmes
Institutions have no digital recruitment infrastructure
KES 8B in bursaries go unclaimed every year
Students choose institutions by word-of-mouth, not data
No single platform unifies students, institutions, and funding

The choose. Solution

AI matching engine — 6 dimensions, 14,820 programmes
6 portals for every education stakeholder
8 diversified revenue streams with network effects
M-Pesa native, KRA-compliant, CBC-ready
Zero-admin config — all pricing live in dashboard
Traction

Real numbers.
Real growth.

480K+
Students
Registered and active
1,248
Institutions
Across all 47 counties
KES 4.2M
Monthly Revenue
March 2026
34%
YoY Growth
Accelerating QoQ
Roadmap

Where we're going.
How we'll get there.

2023
Platform launch & seed traction

Launched student and institution portals. Onboarded first 50 institutions and 10,000 students. Seed round: KES 15M.

2024
Hostel portal + rewards + M-Pesa integration

Launched hostel booking, rewards system, and M-Pesa native payments. Revenue crossed KES 1M/month. Users: 120,000.

2025
AI matching engine v2 + HELB integration

Upgraded to 6-dimension matching, launched HELB referral API, sponsor/employer portals. Revenue: KES 2.8M/month. Users: 320,000.

2026
Series A · All 47 counties · CBC launch

Raising KES 300M Series A. Launching CBC curriculum support, employer placement marketplace, and county government partnerships. Target: 800K users, KES 8M/month.

Raising now
2027
East Africa expansion

Uganda, Tanzania, Rwanda. 5,000+ institutions. Government data partnerships. Series B preparation.

2028
Pan-Africa platform

12+ countries. 2M+ students. IPO readiness assessment.

Use of Funds

Series A: KES 300M raise.
Deployed with precision.

40%

Technology & AI

Matching engine v3, CBC curriculum integration, mobile app, and API infrastructure for institutional partners.

30%

Sales & Growth

County-by-county institution sales, student acquisition partnerships, and brand campaigns.

20%

Team & Operations

Hiring 80 people across engineering, sales, and county operations. Regional offices in Kisumu and Mombasa.

10%

Regulatory & Compliance

Government MoU negotiations, KRA compliance infrastructure, data protection (DPA 2019), and East Africa pre-launch licensing.