Kenya's #1 Education Matching Platform

Every student finds their
perfect path.

choose. connects 480,000+ students with institutions, hostels, bursaries, and careers through a proprietary 6-dimension AI matching engine โ€” built for Africa, scaled for the world.

480K+
Students registered
1,248
Institutions
47
Counties covered
8
Revenue streams
choose. Engine ๐ŸŽ“ STUDENT ๐Ÿ› INSTITUTION ๐Ÿ  HOSTEL ๐Ÿ’ผ EMPLOYER ๐Ÿ’ฐ SPONSOR ๐Ÿฆ HELB Match Score 94%

Trusted by Kenya's leading institutions

KES 4.2M
Monthly revenue (MTD)
38,720
Applications this month
34%
YoY revenue growth
342
Certified hostel partners
The Platform

Six intelligent portals.
One unified ecosystem.

Every stakeholder in Kenya's education journey gets a tailored, data-rich experience built to drive real outcomes.

Student Portal

AI-matched programme recommendations, application tracking, rewards points, and zero-deposit hostel booking โ€” all in one place.

Explore โ†’

Institution Portal

College Pro subscription tiers, programme management, application pipeline, targeted visibility boosts, and real-time analytics.

Explore โ†’

Hostel Portal

Certified accommodation listings, M-Pesa deposit collection, occupancy management, and 8% commission on every booking.

Explore โ†’

Sponsor Portal

Bursary management, targeted student discovery by county, grades, and need โ€” with HELB referral fee integration.

Explore โ†’

Employer Portal

Post internships and graduate jobs, discover talent matched to your sector, and pay-per-placement on successful hires.

Explore โ†’

Admin Portal

8 live reporting dashboards, configurable pricing, feature flags, and full platform oversight โ€” zero dev dependency.

View Dashboard โ†’
AI Matching Engine

6 dimensions.
One perfect match.

Our proprietary algorithm scores students across six weighted dimensions to surface the institutions where they have the highest likelihood of success โ€” not just admission.

D1 โ€” Eligibility & Grades35%
D2 โ€” Cluster Points20%
D3 โ€” Career Vision20%
D4 โ€” Study Mode Preference10%
D5 โ€” Location & Proximity10%
D6 โ€” Self-Employment Orientation5%
See How It Works โ†’
Match Result
Amina Kamau
KCSE A ยท Nairobi
94%
Overall Match
BSc. Computer Science
Strathmore University ยท Nairobi
97%
Eligibility
91%
Career Vision
88%
Cluster Points
96%
Location
Business Model

8 diversified
revenue streams.

Subscription, transaction, commission, and referral revenue across every stakeholder โ€” creating compounding network effects.

Choose Plus
KES 299/mo ยท KES 2,499/yr
KES 880K
Monthly
College Pro
KES 4,999โ€“29,999/mo
KES 1.4M
Monthly
Hostel Commission
8% per booking
KES 1.1M
Monthly
Boosts & Ads
KES 1,999โ€“24,999
KES 640K
Monthly
Full Revenue Model โ†’
Why Choose.

Built for Africa.
Engineered for scale.

No Dev Dependency

Pricing, feature flags, weights, and settings are all admin-configurable in real-time โ€” zero engineering changes needed for business decisions.

M-Pesa Native

All transactions flow through M-Pesa and Paystack with automatic VAT invoicing โ€” meeting Kenya Revenue Authority compliance requirements.

Rewards Lock-in

Students earn redeemable points across every platform action, creating retention loops and viral referral mechanics that grow the network organically.

Network Effects

Every new student improves match quality for institutions. Every institution joining attracts more students. A true two-sided marketplace flywheel.

Investor Opportunity

Ready to build Kenya's
education infrastructure?

choose. is raising its Series A to expand to all 47 counties, launch CBC curriculum support, and onboard 2,000+ institutions by 2027.

View Investor Deck โ†’